General Electric chooses AdVerit for the development of their online marketing actions. In Argentina GE is a diversified technology company
GE launches its online trivia for their employees.
With the aim of strengthening good practices within their employees, an online trivia was developed in www.triviage.com.ar, which was activated for 30 days.
As it was a segmented action, an invitation was sent to Argentinean and Chilean employees via email to participate under an individual user name and password. They were informed about the prize they were competing for, which generated a high rate of participation.
Messages were sent from our marketing email service (Cerberus) to be able to monitor each user individually.
As questions were presented, users could verify ? in real time ? their scores and position in comparison to the rest.
Thanks to this action more than 65% of the base participated, so achieving the company’s goal.
