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Online games and promotions are an ideal tool for achieving an emotional connection with the user.Online Games and Promotions
HOW IT WORKS
Online games and promotions are a new marketing and communication tool that helps promote a product, service, brand or even a concept. They are interactive applications that allow for a continuous exhibition of the brand in question before the user. These marketing strategies are achieving important results in this field, and are starting to completely transform the concept of advertising in interactive media.
It has been proven that it is easier to assimilate a message by means of a game. The user is learning, finding out about or getting to know a new product while having fun.
This concept can be applied under the following formats:
- Online games (Advergaming)
- Contests
- Promotions
- Online retention programs
- Virtual marketing campaigns
